Virgin Wing It

Brief
Encourage people to be more spontaneous and book an adventure using Virgin’s flight + hotel offering.

Insight
79% of holidaymakers feel overwhelmed when booking online.

Solution
Get people excited about booking a holiday again by eliminating decision fatigue and unnecessary shadow work. Present holidaymakers with less choice so they can make more meaningful decisions and build a brand that embodies a less is more attitude.

This project won a graphite pencil at the D&AD New Blood Awards 2019













© George Kirkpatrick 2021