The End of Efficiency



A Process of Slowing Down / The End of Efficiency deconstructs and evaluates our interactions with technology. It raises questions about the design and experiences of digital platforms and makes the case for why things need to change. 




The design of the zine is an interpretation of this message, scrutinising our digital interfaces and asking the reader; Is this really working? In places information becomes difficult to read.  One moment elements spread across pages distract your reading flow, the next mundane images of physical reality call on your attention, subverting the digital intrusion on our lives.

The content itself shifts between the perspective of a user and that of a designer /developer. This becomes almost reflective of our experiences online, constantly distracted between tasks.



Expertise
Research
Print design
Motion design