MAJO is an exclusive, oversize pillar candle brand offering 1 meter tall candles specifically designed to be used outdoors. The identity needed to show how the candles could encourage connection, being at the heart of an outdoor party setting.
A interconnecting ‘M’ icon establishes this connection whilst the typographic treatment echoes the size of the candles, spilling outside of their frames. A generous use of white space across vertical rectangular frames references the understated elegance of the candles themselves.
Inherently linked to the outdoors, it was essential that the identity reflected the setting. A dark earthy green becomes the brands central colour, anchoring it to nature whilst a lighter electric green introduces a burst of energy. The balance establishes a brand that can navigate traditional and contemporary contexts ready for print and digital.
Team
Art Direction: George Kirkpatrick
Copywriting: Lucy Banwell
Photography: Alex Natt

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