After taking a trip across the Californian west coast business entrepreneurs Louise and Dariush became inspired by the ethos and attitudes of the many businesses they encountered along the shoreline. An appreciation of community and looking out for one another being at the heart of most operations. Upon arriving back to the UK they were keen to explore how they could best serve their community in a similar way back home.

I helped them both define what it was they wanted to offer and distinguish them in such a way that set them apart from other local grocers in the area. The resulting work champions a lifestyle of care for the community, a love of culture and an excitement for independent food and drink.

Expertise
Brand positioning
Tone of voice
Brand strategy & identity
Logo design
Marketing design